Whether you are looking for a complete overhaul of your marketing strategy and collateral, you need a hand to get a project delivered on time or you just want some help writing a PDS or brochure, I can help.

I have built and delivered marketing strategy and content across super, investment, wraps, insurance and property and can quickly get up to speed with your product set and USP.

Having worked with a wide range of end users, I can adjust my style and language from technical users, board and regulatory stakeholders through to end consumers.

I’m available for short term assignments or larger projects.

When creating new products or improving existing ones it can be hard to make sure you’ve covered all the areas. I have over 20 years’ experience building and selling super, investment, wrap and insurance products to advisers as well as using them with clients as an adviser.

I work with product teams to think through the end-to-end solution and identify areas for improvement or innovation. This might include better leveraging available technology, using communications and digital tools to ensure people use and appreciate the new features your developing and ensuring that the needs of all business units have been taken into account in the solution design.

Spending time doing this at the beginning reduces project delays and unexpected costs, not to mention the opportunity to delight your customers both internal and external.

You can engage me as a short-term supplement to your product team or simply to review your plan and recommend changes or additional steps for you to implement yourself.

There’s a quote often attributed to Henry Ford ‘If I’d asked people what they wanted they would have said faster horses’. It turns out he never did say that and wasn’t so arrogant as to believe that customers and users should be ignored. However, one reason this quote has been repeated so often is that it can be hard for people to envisage something they’ve never seen in practice.

When introducing new technology, having people on the team who know your current way of doing things inside out is invaluable. They can make sure every step is covered and they know what your customers expect. The danger is though that without knowing what is possible they simply techify the current manual processes and miss the opportunity to gain the efficiencies and UX improvements that often guided the decision in the first place.

This is where I can help. I can work with your team to ask the right questions, look at the cross-functional interdependencies and recommend ways to evolve not just replace the processes you are currently following.

My many years of experience implementing new technology solutions across super, investment and insurance products, both back-end and online portals, enables me to suggest different approaches and challenge your team to fully realise the benefits available from the new technology. If needed I can also help create new templates and communications.

Together we can deliver the car, not just a faster horse!

I have driven the development of innovative products which leverage new technologies whilst still remaining compliant with Australia's strong regulatory framework.

For global businesses looking to expand into Australia and fintech/insurtech companies building new products and services, I am able to provide advice on the current market structure and major players. This can form part of your initial market analysis or fine-tuning of a well-devised strategy. My experience both in the manufacturing and advising of products can help you to understand the nuances of the industry and importantly, the avenues and language to get your message out to the right people.